Wednesday 22th September 2021 at 13 – 17 pm (EEST, UTC +3)


Thank you for participating! The materials are available here:


We need YOU rural entrepreneur, developer, officer or just interested in the topic to envision together the Rural Future 2040! The Forum for European Rural Entrepreneurship Voices is based on the Rural vision 2040 work and is organised by the Rural Future EU project, supported by the Rural Network Support Unit of Finland. We would like you to tell how rural entrepreneurship looks like in 2040, based on the learnings of the European Rural vision 2040. The focus of the forum is especially to hear the voices of rural entrepreneurs across Europe facing similar challenges and opportunities than the organizing regions North Karelia and Lapland in Finland. Join us to create together!

Registration is now open until 21st September 2021

#Rural2040 #Maaseutu2040 #RuralFuture

European Rural Entrepreneurship Voices Forum 2021

Programme (times are in EEST, UTC +3)

13:00  Welcome
Ms. Helena Puhakka-Tarvainen, Senior Project Manager, Rural Future project, Karelia University of Applied Sciences

13:05  Opening words
Dr. Tuomas Kuhmonen, Research Director, Finland Futures Research Centre /Ruralization project

13:15  Keynote: The European Rural Value Chain in 2040 – from Farm to Fork
Mr. Pekka Pesonen, Secretary-General at Copa and Cogeca

13:30  Overview of the Rural Vision 2040 work
Mr. Kai Heikkilä, Senior Expert, European Commission

13:45  Video presentations and panel discussion with rural entrepreneurs across Europe
Martin Záhumenský, AGROCONTRACT Mikuláš a.s, Nitra region, Slovakia
Ville Puhakka, MTY Liepala, North Karelia, Finland
Francisco Ataide Pavao, Portugal
Alfred Grand, Grand Farm, Absdorf, Austria
Janne Mustonen, Taljat rahaksi -project /Kota-Poro Cooperative, Lappland, Finland
Joe Melody, Melody Farm, County Clare, Ireland

Short break

15:00  Thematic workshops (hosted by)

    • Organic Farming
      Susann Rännäri, The Finnish Organic Farmers Association
    • Smart Farming
      Susanna Lahnamäki-Kivelä, AgriHubi network
    • Circular Economy
      Satu Ervasti & Leila Nutti, GRUDE project (Green Rural Economy)
    • Rural Tourism
      Raija Ruusunen, Karelia University of Applied Sciences
    • Food Chain
      Marion Picot & Doris Letina, CEJA (European Council of Young Farmers)
    • Peripheral Possibilities
      Paula Mikkola, Regional Council of Lapland

Short break

16:10  Workshop outcome

16:30  Keynote: My career and entrepreneurship in European rural areas
Mr. Ari Vatanen, Farmer in France, former MEP, World Rally Champion

17:00  Conclusions
Dr. Tuomas Kuhmonen, Research Director, Finland Futures Research Centre /Ruralization project

Contact the organisers

Jaana Puhakka,, puh. 040 301 2468
Helena Puhakka-Tarvainen,, puh. 050 430 2418
Reeta Sipola,, puh. 040 704 0027